Business Communication for SMEs

If there is one thing that holds a business together it has to be communication. This therefore means that there should be a good communication structure in the organization. There should be standards set.

Communication systems are the various processes, both formal and informal, by which information is passed between the managers and employees within a business, or between the business itself and outsiders. Communication—whether written, verbal, nonverbal, visual, or electronic—has a significant impact on the way business is conducted. The basic process of communication begins when a fact or idea is observed by one person. That person (the sender) may decide to translate the observation into a message, and then transmit the message through some communication medium to another person (the receiver). The receiver then must interpret the message and provide feedback to the sender indicating that the message has been understood and appropriate action taken.

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There are many ways for communication to take place. It is also known that digital communication has greatly taken over but there is need to choose a communication system that suits your needs.

What do you Need to Look For When Researching Business Communication Systems?

Start by clearly identifying what your present communication needs are. For example consider employee communications, conferencing (web, audio, video), instant messaging, social media, etc. A simple way to do this is to write a list of people, suppliers, vendors and clients your business interacts with, the different ways you currently communicate with people or entities on your list and how you would like to connect with them in future.

Keep in mind these three important considerations:

How many employees do you need to cater for?

What features benefit your business the most?

How much you are willing to invest?

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You need to be informed about what is the best in the market. Since the phone is that main tool, there is need to know the best phone systems available.

Best Business Phone System for Small Offices: Ooma Office

Ooma Office is designed specifically for very small businesses. The system, which works for businesses with fewer than 20 employees, can be set up in minutes and requires no special wiring or phones. The system includes a variety of features that allow small offices to present themselves in a professional manner, such as an auto- receptionist, ring groups and voicemail-to-email. All of this comes at a monthly price that most other providers can’t match. [Go here for a full review of the Ooma Office business phone system.]


Best Virtual Phone System: RingCentral

RingCentral Professional is specifically designed for businesses with on-the-go employees. The service connects business phone lines to mobile workers on their cell and home phones. While other providers also offer this service, few do so with such a wide range of features — including a mobile app and the use of a “softphone” on the employee’s computer — for such a low cost. [Go here for a full review of RingCentral’s Professional service.]

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